Why does exercise equipment need to be black, gray, and uninviting? Well, Hydrow set out to change that pattern. The Hydrow Wave in River, Forest, Sunset, and Sunrise makes your at-home rower just as vibrant as the community that uses it. For an unconventional approach to fitness equipment, it was only right to reveal it with an energetic video.

As the sole individual on this project, I animated, rendered, and edited the clips into an action-packed sizzle reel. This project had a quick turnaround time of about three weeks.

The video is a powerful, exciting launch video that reveals Hydrow Wave to the world—in four stunning new colors.

The marketing team used the video across many campaigns, including a collaboration with Khloe Kardashian, in which she posted it on her Instagram page.